Nobody needed a second outdoor collab from BEAMS. And yet here we are, genuinely interested.
Let's be honest about what BEAMS' Arc'teryx jackets meant. Post-lockdown, when everyone suddenly remembered they had legs and wanted to look good using them, gorpcore went from niche obsession to full cultural moment. Arc'teryx and Salomon became status shorthand practically overnight. And sitting at the very top of that pile — the actual grail — was a BEAMS Arc'teryx jacket. Ultra-rare, patchwork colour-blocking, so limited that only the properly plugged-in could get anywhere near one. Even as Gucci was cosying up to The North Face and luxury houses were tripping over themselves to get a piece of outdoor culture, BEAMS' Arc'teryx pieces sat above the fray.
That's a tough act to follow with anything, let alone a brand most people outside Japan have never heard of.
What Wild Things Actually Is
Here's where it gets interesting. Wild Things isn't some upstart lifestyle label dressed up in technical fabrics. It's a 45-year-old tactical outfitter, originally built by New Hampshire mountaineers, that grew into a respected outdoor imprint serious enough to supply the actual military. That's real credentials. In Japan, though, it reads differently — more adventure-leaning streetwear, still backed by genuine utility, but worn with far more looseness than its serious origins might suggest.
BEAMS has had a longstanding partnership with Wild Things for a while, though it's barely registered outside of Japan. This latest drop might change that. BEAMS has remixed the Wild Things Denali Mountain Parka — a militaristic silhouette by nature — into something that deliberately echoes the DNA of those beloved Arc'teryx collaborations. Two colourways, both working slightly off-matching monochrome tones, using the contrast to soften the parka's harder edges into something with a bit more noise. It's not the explosive colour-blocking of the Arc'teryx pieces. BEAMS has been working in subtler registers for a few seasons now, and this sits squarely in that territory.
It's quieter. It's still very good.
The Right Way to Think About This
We're not going to pretend these Wild Things jackets hit the same as the Arc'teryx ones. They don't. Nothing does. Those jackets arrived at the exact right cultural moment and they were, by every measure, perfect. Chasing that is a fool's errand, and BEAMS isn't trying to.
What the Wild Things collab actually is — and this matters — is a reminder that the best thing in the room isn't always the loudest one. If you followed the Arc'teryx thread because you had taste, you'll follow this one for the same reason. The partnership is genuinely little-known, the brand has real history behind it, and the Japanese market has already worked out what to do with it aesthetically. BEAMS is just pointing the rest of us in the right direction.
It's also worth noting that Japan has a habit of finding the interesting angles on Western heritage brands before anyone else catches up — something we've seen in other contexts too, like how [Tokyo's design culture continues to surface things worth paying attention to](/getohedz/culture/this-fresh-cortado-is-brewed-to-perfection-in-tokyo).
Our take: The Wild Things jacket isn't the Arc'teryx jacket. It was never going to be. But it's a proper piece from a brand with genuine depth, remixed by people who know exactly what they're doing. Sometimes the second-best thing in the room is still worth the trip.
